LongLunch created a brief which asks for the Visual Identity for Design Festival, which would take a place in Design Museum. Called “Long Weekend” it would include a schedule of talks, events, workshop and a small exhibition.
Theme, speakers profile and workshops idea is all up to designers.
“Long Weekend - Far East Branding” is a project created specially to explore techniques for Branding Design from China, Japan, and South Korea. Designers from the Far East has the intriguing skill of collaborating traditional influence - such as the theme of simplicity and emptiness inspired by Zen Buddism - with modern, international design language. My aim is to bring closer examples of best branding design from mentioned countries, which became iconic during last years.